Boots Becomes Exclusive Stockist of Celebrity Makeup Artist Cosmetics Brand
Boots.com gain exclusive stockist status for myface.cosmetics the new cosmetics brand from renowned makeup artist Charlotte Tilbury

NOTTINGHAM, NOTTINGHAMSHIRE, October 26, 2008 /24-7PressRelease/ -- Charlotte Tilbury is one of the most influential make-up artists in the world, whose client roster includes Kate Moss, Gwyneth Paltrow, Victoria Beckham, Gwen Stefani and Drew Barrymore, to name but a few. She is now allowing every woman "access" to her professional expertise with the launch of the make-up brand myface.cosmetics that syncs a person's make-up with their skin tone.

Boots will be stocking myface.comestics exclusively on its website, which is the UK's number one health and beauty online retailer.

Combining the expertise of a high profile make-up artist with high quality products and high-tech packaging, myface.cosmetics has ceremoniously ended mass confusion in the make-up aisles. By merchandising colours and shades according to skintone, both online and in store, myface.cosmetics creates an easy-to-shop user-friendly experience.

Charlotte believes that the vast majority of women are concerned with the make-up colours that most suit them, rather than application techniques, and therefore the range is based on this insight, with each shade picked to work with a specific skin tone - fair, medium and medium/dark.

Charlotte Tilbury said: "The most common question people ask me is 'What colour lip gloss, blush etc. would you use on my face?' The right colours dramatically enhance your overall appearance and the wrong ones can really detract." This refreshingly prescriptive approach to make up seems blindingly obvious and yet has never been done before.

The range consists of ten lines, from light ethereal foundations to lip pop gloss and upload mascara for loaded lashes. Each line has shades that are recommended for each of the skin types.

Celeste Sinclair, Beauty Buyer for boots.com said, "We are so excited to have myface cosmetics as an exclusive brand on our site. Charlotte has earned iconic status in the fashion & beauty world and we know that our customers who are self-confessed 'beauty addicts' are absolutely going to love this new brand with such inspirational expertise behind it."

Press Release Contact Information:

Carrie Eames
Boots
PR Manager
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Nottingham, Nottinghamshire
UK NG90 1BS
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