Elemis Releases New Pro-Collagen Body Serum
Elemis has extended its anti ageing body care range with the new Pro-Collagen Body Serum Intensive Lift

LONDON, ENGLAND, February 20, 2009 /24-7PressRelease/ -- Elemis has added to its anti ageing body care range with the introduction of the new Pro-Collagen Body Serum Intensive Lift.

Studies have shown that as skin ages, collagen and elastin degenerate and cell cohesion loosens as the skin loses calcium. Pro-Collagen Body Serum Intensive Lift is a non-sticky, easily absorbed gel-serum that stimulates the fibroblasts (network of skin fibres) to speed up cell-communication and aid the production of collagen and elastin.

The serum harnesses micro-lattice technology which has been designed specifically for the body to target ageing skin. The technology uses Mexican skin tree and amino acids to strengthen the cohesion between skin layers. A lattice forms to protect against external forces while the acids stimulate the skin's Natural Moisture Factor (NMF).

As part of the Pro-Collagen range, Elemis Pro-Collagen Body Serum Intensive Lift is an anti ageing product designed to restore skin firmness and elasticity to instantly tighten slackened skin of the buttocks, abdomen, arms and neckline.

Noella Gabriel, the director of product and treatment development at Elemis, said: "An ageing skin is a thinning skin and as skin ages it starts to slacken and lose elasticity. Whatever your age, stress levels effect your skin so good skin maintenance is a must.

"Elemis recognises that consumers are more aware, educated and sophisticated in their needs from a body product than ever before. Not only do they want to moisturise but want to address their anti ageing concerns. I am very excited to have created a product to meet this demand."

Noella continued, "We at Elemis have sourced natural, powerful ingredients from around the world to deliver a super soft after-feel on the skin, designed to be layered without feeling the overload."

The natural ingredients used in the new body serum include paracress (a flower bud originating from South Africa), peptide pea pods (which stimulate skin firmness and elasticity while reinforcing the skin's natural moisture) and acacia gum (which creates an immediate skin tightening effect and wrinkle filler).

The full Elemis anti ageing body care range, which was originally launched in February 2008, also contains Elemis Pro Collagen Radiantly Smooth Body Cream and Pro-Collagen Hand and Nail Cream.

Press Release Contact Information:

Emily Buchanan
Elemis
PR Manager
10 Haunch of Venison Yard
Mayfair, London
UK W1K 5EX
Voice: 020 7907 2743
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